Build and own the long-term Sales Operations strategy Establish scalable processes, standards, and systems Define and manage the roadmap for CRM architecture, automation, and workflow optimization (HubSpot) Oversee all forecasting activities Implement multi-level forecasting Develop dashboards and reporting structures Establish clear methodologies for pipeline hygiene, data integrity, and forecasting accuracy Own end-to-end compensation design, governance, and quarterly/annual comp planning Develop scalable, transparent commission structures Oversee quota setting, territory design, rep capacity modeling, and incentive administration Partner deeply with Finance, Data and Growth teams Collaborate with marketing and BD leadership on end-to-end lead management Create aligned SOPs between Sales, Marketing, Growth, and Customer Success Own HubSpot configuration, governance, and optimization Drive automation across reporting, lead management, account health, and performance metrics Evaluate, implement, and integrate additional sales tech stack tools Ensure high adoption and enablement through structured training and documentation Lead, mentor, and develop a high-performing Sales Ops team Establish clear KPIs, operating cadences, and accountability mechanisms Foster a culture of continuous improvement, operational rigor, and data-driven decision making