- Own Golden Child’s positioning, visual identity, and tone of voice, and lead the rebrand across customer touchpoints.
- Set creative standards for design, photography, film, and copy, and provide feedback on the work.
- Lead packaging development from concept through artwork, material selection, physical proofs, and production.
- Build an editorial and content plan and develop recurring storytelling formats across channels.
- Lead campaign concepts and creative execution for the relaunch, product introductions, and customer acquisition and retention.
- Partner with Growth to develop and test advertising, using performance findings to improve creative work.
- Guide the creative direction of creator programs, partnerships, and campaign integrations.
- Lead creative concepts and brand expression for pop-ups, dinners, kitchen visits, and other gatherings.
- Build and lead a lean internal creative team, supported by freelancers, agencies, and production partners.
- Own creative briefs, production budgets, schedules, delivery, and photography and video production.