Conduct user research to understand audience needs and behaviors. Utilize research methods like surveys, interviews, and usability testing. Create personas, user journeys, and experience maps. Organize and structure information for easy navigation. Develop wireframes, site maps, and user flows. Design wireframes, prototypes, and interaction flows using tools like Sketch or Figma. Iterate on prototypes based on feedback and user testing. Plan and conduct usability testing sessions. Analyze test results and user feedback to identify improvements. Refine designs based on testing to meet user expectations and business objectives. Work with Product Managers, UI Designers, and Developers. Participate in design reviews and collaborate on feedback. Communicate design rationale and user-centric decisions. Contribute to and maintain a design system for consistency. Create and adhere to UI patterns, guidelines, and best practices.