Ideate, create, and deliver integrated design assets across digital and social. Design, layout, and refine digital marketing assets (static, animated, video), e-commerce content, and social-first visuals using GenAI tools. Develop assets for platforms like Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform. Manage client briefs through insight, concept, copy, generation, and final assembly using GenAI. Optimize and adapt assets for multi-channel rollouts. Implement brand guidelines to ensure visual quality and cohesion. Respond to feedback and iterate designs rapidly using GenAI. Present work to internal teams, explaining GenAI's contribution. Stay updated on design and GenAI trends, suggesting new tools. Oversee quality and consistency of creative output. Research, evaluate, and experiment with new GenAI tools. Ensure timely, efficient, and effective delivery of finished assets across multiple projects. Complete ongoing internal AI training, including Pencil. Continuously upskill with approved AI tools. Stay updated with evolving AI trends through internal resources. Collaborate and contribute to AI knowledge-sharing sessions.