Lead and empower multiple engineering teams to build and optimize acquisition and engagement experiences across web and mobile. Own key funnel outcomes, including organic traffic, return visits, and conversion from visitor to active user. Partner with Product, Design, Analytics, and Marketing to design, test, and scale data-driven experiments. Provide architectural guidance and participate in design reviews, code discussions, and critical technical decisions. Build and extend reusable front-end components and CMS-integrated systems for content-driven growth. Expand Kraken’s reach through SEO improvements, web performance optimization, and new discovery channels. Uphold engineering excellence in performance, reliability, and accessibility across all initiatives. Coach engineers and managers to operate with autonomy, clarity, and accountability in a distributed environment.