Own the product roadmap and execution for your team, focused on CRO on our logged-out Kraken.com and our signup funnels across Kraken’s product ecosystem. Build systems and strategies that intelligently route traffic across Kraken’s product ecosystem. Explore and launch freemium tools, interactive utilities, or other high-value logged-out experiences. Partner with design and engineering to ship landing page optimizations, segmented and personalized user journeys through high velocity experimentation. Use quantitative data, user insights, and competitive research to drive decision-making and prioritize initiatives. Collaborate with stakeholders across the organization, including brand, legal, compliance, and product, to ensure alignment and timely delivery. Champion a culture of experimentation, rapid iteration, and continuous improvement.