Develop and execute a multi-year strategy for Jobber’s marketing and sales tools portfolio. Balance investment across mature products, new segments, and 0→1 opportunities. Conduct customer discovery to understand how service providers attract and win jobs. Partner with Engineering, Design, Analytics, Marketing, Sales, and Customer Success. Champion the voice of the customer and define workflows for attracting leads. Integrate AI meaningfully into customer-facing experiences. Deliver measurable business impact by scaling adoption, engagement, and retention. Define KPIs for the Win Work portfolio and hold teams accountable to outcomes.