Social Media Manager

3+ years managing organic social for a consumer brand, preferably EdTech or youth/parent audiences. Proven experience with short-form video and social campaigns, including on-camera and production skills. Strong analytics skills with platform tools, GA4, UTM tracking, and social listening. Proficiency in lightweight design and video tools such as Canva, CapCut, Adobe; Figma a plus. Experience managing influencer programs including briefs, contracts, rights, and disclosures. Familiarity with accessibility standards and privacy regulations for minors (COPPA/FERPA). Organized, proactive, experiment-driven, and able to thrive in fast-moving environments.

Develop and maintain multi-channel social media strategy and content calendar. Create and edit short-form video content with consistent brand voice and accessibility. Manage community interactions, monitor sentiment, and protect brand reputation. Source, manage, and scale creator and user-generated content programs. Collaborate with Paid Social to optimize campaigns. Analyze performance, run A/B tests, and provide insights. Maintain social guidelines, compliance with privacy laws, and governance. Evaluate emerging platforms and trends. Partner with cross-functional teams for integrated marketing campaigns.