Business Development Representative (BDR)

3–5 years of experience in B2B SaaS business development, demand generation, or lead qualification. Proven success driving measurable SQLs through digital outreach and campaign follow-up. Strong analytical ability to interpret data, intent, and engagement metrics. Excellent written communication skills for precise, professional digital outreach. Proven ability to manage and document weekly outreach activities and show measurable growth in engagement and conversion performance. Deep understanding of Upshop’s product differentiators and ability to communicate their value clearly. Proficiency with Salesforce, HubSpot, LinkedIn Sales Navigator, and intent data platforms. Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously. Experience in retail technology, grocery, convenience, or food & beverage industries (preferred). Familiarity with account-based marketing, inbound campaigns, and event-driven outreach (preferred). Understanding of store operations, inventory, or supply chain workflows (preferred). Ability to interpret and communicate complex data insights simply and effectively (preferred).

Identify and qualify new opportunities through data analysis, inbound engagement, and account-based insights. Conduct structured market and ICP research to identify high-potential accounts. Use intent data, engagement metrics, and CRM analytics to prioritize and target accounts. Execute personalized outreach through digital channels and LinkedIn to generate interest and convert leads. Articulate Upshop’s competitive differentiators to position the value proposition and overcome objections. Conduct outreach to invite and confirm attendance of qualified prospects for Upshop events, webinars, and field activations. Maintain and update a refined target list based on performance and market feedback. Assess prospect pain points, business challenges, and alignment with Upshop’s solutions. Convert inbound and campaign-driven leads into sales-ready opportunities. Schedule qualified discovery calls or demos for Account Executives with full context and notes. Ensure accurate activity tracking and opportunity management in Salesforce and HubSpot. Partner with Product Marketing, Sales, and Demand Gen team members to align messaging, targeting, and campaign execution. Share lead quality insights and conversion data to improve targeting and content. Contribute to persona refinement and segmentation. Support event-based campaigns through data analysis, outreach coordination, and follow-up. Consistently meet or exceed weekly activity goals. Maintain detailed, accurate records of all outreach and engagement activities. Track weekly metrics to ensure alignment with performance benchmarks. Demonstrate steady, upward trends month-over-month in key indicators. Track activity, conversion rates, and SQL generation against KPIs and benchmarks. Analyze engagement data and recommend actions for improving pipeline performance. Collaborate with Revenue Operations to maintain visibility into lead flow and campaign attribution. Report on weekly activity and conversion performance. Deliver structured feedback on campaign and message effectiveness.