Brand Manager - Aplos

3+ years of direct, hands-on experience in nonprofit or church accounting, bookkeeping, or finance. 3+ years of experience in brand management or content marketing with a strong portfolio. Proven ability to translate complex financial and regulatory topics into clear, accessible content. Experience using analytics tools to measure content distribution success. Excellent interpersonal and communication skills for cross-functional collaboration.

Serve as the in-house expert to create and produce authoritative content addressing nonprofit financial and compliance challenges. Ensure content is tailored to resonate with nonprofit finance leaders' needs and pain points. Act as a custodian of the brand voice, ensuring consistency and authority. Educate and train internal teams on key financial topics. Develop multi-channel distribution strategies for content. Optimize content for conversions to drive marketing-qualified leads. Track and analyze content performance metrics to drive continuous improvement. Lead, plan, and execute end-to-end integrated marketing campaigns. Drive collaboration and timelines across internal teams for campaign execution. Define concrete content and distribution deliverables for each campaign.