CRM Manager

Previous experience in CRM or Lifecycle Marketing in a B2C or D2C environment. Strong campaign management skills across email, push, web and in-app channels. Hands-on experience with Braze, Klaviyo, Iterable or similar platforms. Basic HTML for troubleshooting. Strong proficiency with Liquid for personalisation, localisation and dynamic content logic. Experience with Shopify, Shopify data or eCommerce CRM workflows is a strong plus. Understanding of subscription businesses, especially in a consumer mobile app setting, is a strong plus. Strong analytical ability, including experience with Amplitude, Mixpanel or equivalent product analytics tools. Confident in running experiments, interpreting data and using insights to improve performance. Excellent attention to detail, with the ability to QA complex canvasses and manage multiple campaigns simultaneously. Comfortable working cross-functionally with Design, Product, Growth, Content and Data teams.

Plan, build and optimise lifecycle campaigns across email, push and in-app messaging in Braze, with a strong emphasis on eCommerce and subscription lifecycle. Manage promotional and triggered campaigns for the Paired Store, including product launches, seasonal campaigns and retargeting flows. Build and maintain customer journeys and canvases in Braze, ensuring clean logic, robust QA and consistent execution across channels. Partner with Growth, Data and eCommerce teams to validate tracking, optimise triggers and support the Shopify-to-Braze integration. Design and run structured A/B tests, interpret results and produce clear insights or recommendations. Analyse channel and lifecycle performance using tools like Amplitude or Mixpanel. Maintain high standards for segmentation, deliverability, compliance and frequency management. Support broader CRM strategy by contributing ideas, spotting opportunities and improving existing journeys and campaigns.