Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM)

Posted 23 days agoViewed
India, Pakistan, Philippines, ArgentinaFull-TimeMarketing
Company:Activate Talent
Location:India, Pakistan, Philippines, Argentina, US Time zone
Languages:English
Seniority level:Middle, 2+ years in email marketing, 1 year managing Email + SMS accounts
Experience:2+ years in email marketing, 1 year managing Email + SMS accounts
Skills:
StrategyAccount ManagementReportingClient relationship managementCRMA/B testing
Requirements:
At least 2+ years of experience in email marketing At least 1 year of experience managing Email + SMS accounts and providing strategy Hands-on experience with Klaviyo / Postscript / Attentive Experience segmenting email and SMS lists Client relationship management experience Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams Excellent communication and analytical skills Proactive problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment Excellent interpersonal skills; team player with the ability to communicate well among cross-functional teams Preference for bachelor’s degree
Responsibilities:
Serve as the primary point of contact and relationship manager for assigned client accounts Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment Ability to assist with logic for email + SMS campaigns and automation Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc. Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations Work closely with the creative team to identify trends, share learnings, and recommend new strategies Project coordination for new email triggers, transactional emails, and special projects Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs
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