Serve as the primary point of contact and relationship manager for assigned client accounts Manage email production process end-to-end through ideation handoff to design, email build and scheduling, segmentation, and deployment Ability to assist with logic for email + SMS campaigns and automation Manage and oversee Email + SMS account strategy, which includes segmentation, list growth, A/B tests, etc. Execute and evaluate weekly, monthly, quarterly, and yearly email reporting, with thoughtful analysis and recommendations Work closely with the creative team to identify trends, share learnings, and recommend new strategies Project coordination for new email triggers, transactional emails, and special projects Stay current on email and SMS best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs