Degree in Marketing, Communications, or related field (or equivalent experience) 3-5 years of proven SEO experience Demonstrable track record of improving organic visibility, rankings, and conversions Strong knowledge of search engine algorithms and ranking factors Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs or similar) Excellent communication skills to explain SEO concepts to non-technical stakeholders Experience collaborating with cross-functional teams (content and product) Analytical mindset with strong skills in data interpretation and action