Direct experience as Senior SEO Manager/Lead for 4-6 years. Proven experience owning SEO for driving qualified leads/pipeline at scale. Keen interest or early experience in LLM search / GEO. Expertise in setting vision, defining KPIs, and driving organic traffic and leads. Demonstrable expertise in developing and handling complex enterprise SEO strategies. Self-starter, analytical, and critical thinker with attention to detail. Excellent time management and organizational skills. Strong communicator, comfortable with stakeholders. Data literate and comfortable with Excel, Google Sheets, etc. Knowledge of Wordpress, Headless CMS, AI tools, Hotjar, GA4, GSC, GTM, Looker Studio, Ahrefs/SEMRush. Knowledge of project management tools like Asana, Confluence, Jira.