Formulate and test hypotheses related to user behavior, engagement, and product performance Leverage design thinking to enhance key product metrics Analyze user behavior data to identify pain points, needs, and opportunities for product improvements Continuously refine and improve the user experience by integrating user feedback, usability testing results, and data-driven insights Conduct thorough design audits to assess the usability, accessibility, and effectiveness of current design solutions Focus on optimizing and streamlining the creation of new subscriber funnels