Manage day-to-day backend operations within HubSpot for Sales and Marketing teams. Maintain and optimize CRM settings, objects, properties, workflows, and automations. Perform routine system audits to ensure platform functionality and performance. Conduct regular data cleansing activities, including deduplication, standardization, and accuracy checks. Implement best practices for data governance, naming conventions, lifecycle stages, and segmentation management. Identify data gaps and propose corrective measures to maintain a clean, reliable CRM environment. Build, update, and maintain custom dashboards and performance reports across Sales and Marketing. Translate business needs into meaningful analytics and insights. Ensure reporting accuracy by aligning dashboards with standardized definitions and metrics. Manage and monitor integrations between HubSpot and other business tools. Troubleshoot integration errors and coordinate fixes. Recommend technical enhancements to improve automation and data flow across systems. Work closely with Sales, Marketing, and RevOps teams to understand operational needs. Provide internal support and basic training on HubSpot tools, features, and best practices. Assist in documenting processes, workflows, and system configurations.