5+ years of professional experience in research, social listening, social media, influencer marketing, digital analytics, or social media intelligence Proven track record analyzing online trends and conversations, particularly on TikTok and emerging platforms Deep understanding of social listening tools, trend analysis methodologies, and insights development best practices Excellent analytical skills Strong communication skills to effectively present complex data and insights Experience leading analytics teams and developing social listening talent Strong time management skills Passion for digital culture and demonstrated ability to identify and contextualize emerging trends