Vice President, Product Marketing

15+ years of relevant work experience in high profile technology/SaaS solutions and product development companies. Working knowledge of HRIS is a plus. Experienced people leader who has built, developed, and retained high performing teams. Experience building trusted relationships with executive sponsors and end users. Proven track record in building, getting buy-in, and executing marketing plans and product launches. Excellent communication skills to explain complex technology concepts into simple and intuitive communications. Proven track record of spearheading cross-departmental collaboration in a fast-moving, technical environment. Strong experience selling and marketing to enterprise customers on a global scale across North America, EMEA, and the Asia Pacific regions. Demonstrated experience building credibility with and delivering results for product, sales, and marketing teams. Uses data to measure results and inform strategic decision making. Compelling storyteller with a strategic and analytical mindset who can engage customers and prospects. Proven leadership to work cross-organizationally and influence alignment to directly impact company direction and sales success. Demonstrated ability to clearly communicate the unique value proposition through messaging frameworks, website experiences, customer-facing collateral, and sales tools. A customer-first mentality to go above and beyond to deliver for the customer. Proven team player who has managed the launch of new products and services across key functional teams. Deep passion for market intelligence, including market dynamics, buyer personas, and buying criteria. Keen knowledge of product pricing and packaging offers to customer value and be a key stakeholder in pricing decisions.

Collaborate with product management to create a shared vision of G-P's offerings and execute on that vision. Build a world-class Product Marketing team, ensuring appropriate staffing and mentorship. Provide input on product priorities based on prospect, customer, industry, and competitive research. Create product positioning, messaging, and value propositions that differentiate G-P. Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, and positioning. Support creation of sales tools and collateral, including presentations, data sheets, case studies, demo videos, and white papers. Train and support the global sales team to articulate product positioning and advantages. Partner with Marketing teams to develop content for analyst publications, trade, business, and press. Serve as the voice of G-P Product offerings, speaking with authenticity and depth about paradigm shifts. Own execution of the Customer Advisory Board framework, including recruitment, management, and meeting logistics.