Director of Retention & Lifecycle

Hands-on executor Strong experience in DTC retention marketing (email, SMS, subscriptions) Experience in health, beauty, or wellness industry is ideal Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC Experience building or rebuilding retention systems Ability to identify system gaps and drive solutions independently Experience partnering with paid acquisition, data, and product teams Proficiency in using AI tools Systems thinking approach (flows, loops, attribution, journeys) Accountable to impact, not just output Clear writing and critical thinking skills Default to action

Full-funnel retention and lifecycle strategy Manage all email & SMS automations, flows, campaigns, segmentation, and deliverability Develop customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys Create conversion-optimized landing pages and funnel architecture Analyze retention metrics and attribution Manage LTV modeling, MRR reporting, cohort views, and CAC payback improvement Conduct copy, offer, and experience testing Develop and track retention experimentation roadmap Own the lifecycle tech stack and vendor evaluation Ensure data cleanliness and tracking Leverage AI tools for workflow efficiency and insights Optimize quiz-based lead funnels