Drive alignment across GTM teams (Marketing, Sales, Customer Success) through shared KPIs, consistent definitions, and integrated processes and tools. Identify bottlenecks and design scalable processes to support rapid growth in our GTM motion. Partner with Finance to ensure consistent forecasting, revenue attribution, and territory design. Build and maintain executive dashboards covering pipeline, bookings, churn, and customer lifecycle and health metrics. Analyze data and provide actionable insights on GTM performance and recommend adjustments to strategy. Own and administer our CRM (HubSpot), including user management, data integrity, integrations, and process automation. Partner with GTM teams to design efficient lead, opportunity, and account management workflows. Evaluate, implement, and optimize RevOps tools (e.g., HubSpot, Intercom, Zoominfo, Dovetail, Gong and other sales enablement tools) to drive productivity. Develop and maintain robust forecasting to provide clear visibility into pipeline health, conversion and renewals rates, and revenue performance. Establish operating cadences and run GTM planning cycles: support pipeline reviews, deal reviews, account prioritization, territory design, quota setting and and deal velocity analysis to ensure targets are met. Own marketing operations, ensuring HubSpot automation, campaign attribution, and lead scoring models function seamlessly. Work with marketing to improve lead quality and implement processes to improve funnel conversion efficiency. Maintain dashboards and analytics to measure ROI on campaigns and channels.