Own and update profiles across major directories (Google Business, Bing, SAMHSA, Yelp, BBB, treatment-specific portals) Ensure listings are complete, accurate, and consistent (images, descriptions, hours, contacts, compliance) Launch new listings for new locations Restructure directory spreadsheet into a master source of truth Maintain records of logins, vendor contacts, ticket statuses, and updates Serve as point of contact for paid directory vendors Submit data and escalate issues to vendors Monitor vendor responsiveness and ensure resolutions Support review collection strategies Follow up with center teams to improve review activity Audit new directories for relevance and ranking value Document requirements, costs, and mechanics of new directories Recommend strategic directory investment opportunities