Define and execute product vision and roadmap for industry-leading B2B and B2C customer applications Lead end-to-end product lifecycle for loyalty programs and customer engagement solutions Transform Snowflake data infrastructure into strategic asset by building analytics frameworks Champion and implement high-ROI AI/ML initiatives with clear business impact and scalability Optimize and expand Salesforce ecosystem while architecting custom applications for unique business needs Manage global network of third-party development partners, establishing SLAs, quality standards, and delivery frameworks Build and mentor lean internal product team while developing strategic plan to insource critical capabilities over time Partner with C-suite executives across Marketing, Sales, and Operations to align product strategy with business objectives Own product IT P&L including revenue forecasting, budget management, and ROI optimization Establish and monitor KPIs for product adoption, engagement, and revenue impact Drive rapid iteration and agile development practices Ensure scalability, security, and regulatory compliance across all customer-facing platforms and data solutions