Respond to comments, replies, and DMs across social media platforms. Maintain client's brand voice, tone, and style. Interpret sarcasm, humor, and emotional tone accurately. Ensure public-facing messages reflect client's communication guidelines. Recognize and escalate messages or comments requiring escalation. Use client-approved tools like Gorgias or Zendesk. Tag and document interactions according to client workflows. Track sentiment, user feedback patterns, and recurring topics. Consistently meet response time and quality benchmarks. Collaborate with internal teams on communication standards.