B2B Product Marketing Lead

8+ years of B2B marketing experience, including 2–3 years owning GTM or full-funnel outcomes. Experience leading positioning, messaging, and campaign strategy at a high-growth company. Strong track record of launching B2B features or products and delivering measurable business impact. Owned campaigns and programs that directly drove revenue. Experience enabling AEs and SDRs through clear, high-performing sales assets and messaging. Deep understanding of how to tailor messaging and GTM to different personas and lifecycle stages. Operated in fast-moving, cross-functional environments. Thrived in fast-paced, scrappy environments.

Lead the full-funnel marketing strategy for ClassDojo for Districts, from positioning and GTM to sales enablement and campaigns. Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform. Own go-to-market strategy for 2–3 new district-facing features each year. Build differentiated messaging and materials tailored to district leaders. Develop sales enablement collateral (battlecards, pitch decks, 1-pagers) that measurably improve AE win rates. Design integrated campaigns across owned, earned, and paid channels. Create repeatable GTM and launch templates. Establish structured feedback loops with Sales and SDRs.