B2B Health Plan Marketing Lead

7-12 years in B2B marketing At least 3+ years selling into payers (ideally Medicaid) Experience marketing healthcare services or digital health solutions Proven ability to generate pipeline through targeted campaigns Strong product marketing & messaging skills Excellent writing and storytelling abilities Experience supporting sales teams in complex deals Comfort working in a startup environment

Build the messaging architecture for Medicaid plans, national payers, and employer groups Own competitive intelligence Translate clinical outcomes and cost-savings data into value propositions Drive activation/engagement with existing client members Create a multi-channel demand gen strategy Build campaigns targeting health plan executives Develop nurture sequences, email cadences, and landing pages Define and track marketing attribution and funnel metrics Build a full sales enablement suite Create market-specific narratives Equip the sales team with tailored messaging frameworks