Product Marketing Manager
90000 - 100000 USD per year
Company:Newsela
Location:United States
Languages:English
Seniority level:Lead, 5+ years
Experience:5+ years
Skills:
LeadershipProduct ManagementJiraProduct DevelopmentStrategyContent creationAgile methodologiesCommunication SkillsMarketingCustomer SuccessConfluenceCross-functional collaborationSales experienceMarket Research
Requirements:
5+ years of Product Marketing experience, ideally in EdTech, educational publishing, or SaaS. Deep familiarity with the K–12 education market. Proven success leading go-to-market strategies and product launches. Exceptional written and verbal communication skills. Experience creating sales enablement tools and customer-facing content. Strong analytical skills.
Responsibilities:
Lead the development and execution of GTM plans for Social Studies and STEM content and feature releases. Build differentiated messaging and value propositions for Social Studies and STEM products. Create high-impact sales collateral, pitch decks, and training resources. Serve as the voice of the customer by synthesizing market insights. Influence roadmap prioritization based on buyer and market needs. Partner with the broader Marketing team on launch campaigns.
