Performance Marketing Lead

6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3. Proven experience using AI-driven workflows for campaign optimization and forecasting. Strong analytical capability across LTV modeling, attribution, and cohort analysis. Familiarity with Telegram marketing. Familiarity with Web3-native ecosystems. Agile, data-led approach with a bias for creative experimentation.

Lead global campaigns across social, search, and crypto-native channels. Use generative tools to test creative variations at scale. Employ AI-driven bidding, creative rotation, and predictive optimization. Build intelligent retargeting and lifecycle frameworks. Automate personalized journeys triggered by user behavior. Run AI-powered multivariate testing and CRO. Leverage analytics and heatmaps to refine user flows. Manage data pipelines, event tagging, and multi-touch attribution. Develop real-time dashboards for spend, ROI, and engagement visibility. Use predictive LTV models and budget forecasts. Expand organic visibility across AI search engines. Coordinate with content and PR teams for generative discoverability.