Product Marketing Lead

Posted 4 months agoViewed
SpainUnited KingdomNetherlandsGermanyFull-TimeMarTech
Company:Birch
Location:Spain, United Kingdom, Netherlands, Germany
Languages:English
Seniority level:Lead, Experienced
Experience:Experienced
Skills:
LeadershipProject ManagementStrategyContent creationSEOCommunication SkillsMarketingLead GenerationDigital MarketingCustomer SuccessFluency in English
Requirements:
Experience in leading marketing for international tech-forward products Experience shaping product marketing, communications, or PR strategy end-to-end Fluent in English (written and spoken, native or near-native level) Understanding of e-commerce brands, marketing agencies, and app developers Ability to communicate with empathy and shape clear messaging An aesthete with a moral compass, attentive to detail Ability to work independently, generate ideas, and own results Proactive, energetic, unafraid to take initiative Ability to turn ideas into reality
Responsibilities:
Shape product marketing strategy from positioning to planning Lead product and feature launches (messaging, naming, go-to-market) Incorporate audience insights into product thinking and feature planning Collaborate on content (landing pages, announcements, microcopy) Execute ideas that balance meaning with metrics Help evolve the website as a channel for positioning and conversion
About the Company
Birch
1-10 employeesConsumer
View Company Profile
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