Director, Growth Marketing - US Remote

5-7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high-velocity growth environments Proven success in owning pipeline targets and managing high-volume, fast-moving funnels Strong analytical mindset and the ability to translate data into actionable marketing decisions Deep experience with digital advertising, campaign management, and performance optimization Familiarity with Salesforce, Pardot/Marketo, Google Analytics, and LinkedIn Campaign Manager Exceptional communication and storytelling skills A curious, entrepreneurial mindset with a willingness to test, learn, and adapt quickly

Lead the demand generation strategy and execution Drive pipeline growth to exceed company targets Build and optimize multi-channel campaigns (paid social, paid search, digital display, email nurture, interactive content) Manage budget allocation and pacing across channels Develop clear, customer-first storytelling Test creative concepts, messaging angles, and offers frequently Collaborate with consultants and a paid media agency Track and optimize full-funnel metrics (MQL → SQL → Pipeline → ARR) Forecast and report on funnel performance, pipeline health, and contribution to company goals Identify bottlenecks in the buyer journey and implement data-driven experiments Work hand-in-hand with Sales Leadership to align on lead quality, follow-up cadence, and feedback loops Coordinate with Product Marketing and Customer Success Collaborate with the creative team