Develop and execute a content calendar focused on mid-funnel, long-form pieces (2–3 per month). Produce high-quality, research-driven content including case studies, reports, interviews, and deep technical analyses. Collaborate with internal experts across Product, Engineering, and Partnerships to surface insights that highlight 0x’s unique value propositions. Partner with ecosystem stakeholders to craft co-marketing and customer success stories. Own all owned distribution channels — website, blog, social, video, and email — focusing on content that converts awareness into engagement. Create derivative assets (threads, clips, slides, infographics, newsletters) to extend the reach of each flagship piece. Develop SEO and AISEO strategies to boost visibility and discoverability across priority themes. Experiment with new formats (e.g., X threads, explainer videos, ecosystem spotlights) to reach developer and partner audiences. Analyze content performance data to identify opportunities for engagement and conversion. Continuously test messaging, format, and distribution tactics to refine content strategy.