Senior Sales Development Representative (Canada)

2-5 years of experience in an SDR role for a SaaS product with enterprise accounts Proven ability to source, qualify, and nurture high-quality leads through multi-channel outreach (email, phone, LinkedIn, events) aligned with our ICP and GTM priorities. Skilled at leading engaging, insight-driven conversations that uncover pain points and position value with technical and business stakeholders. Adept at identifying key decision-makers, tailoring messaging, and mapping complex organizations to find the right entry points. Keeps Salesforce and outreach tools clean and current; tracks metrics and leverages insights to refine approach and improve conversion rates. Comfortable using modern sales tools (Salesforce, Outreach/SalesLoft, LinkedIn Sales Navigator) and eager to understand emerging AI, ML, and data technologies. Thrives in a fast-moving, evolving environment — persistent, adaptable, and motivated by progress over perfection. Works closely with AEs, marketing, and product teams to share feedback, refine targeting, and contribute to a culture of continuous improvement.

Generate qualified opportunities by identifying, researching, and engaging key decision-makers across target enterprise accounts. Create consistent, high-quality pipeline for Account Executives through a mix of inbound follow-up, outbound prospecting, and strategic multi-channel outreach (email, phone, LinkedIn, events). Collaborate with Marketing and Sales to refine messaging, optimize campaigns, and drive continuous improvement in conversion rates and lead quality. Master Fiddler’s platform story —clearly articulate our value proposition, differentiators, and impact on enterprise AI trust, governance, and performance. Achieve and exceed monthly and quarterly targets, including meetings booked, qualified opportunities generated, and conversion rates. Document and analyze prospect interactions in Salesforce to provide insights and feedback loops to Marketing and Product teams.