Senior ABM Manager

4+ years of experience in ABM, B2B marketing, or demand generation Demonstrable experience orchestrating ABM campaigns for mid-market and large enterprise accounts in collaboration with sales Strong understanding of account-based marketing principles and best practices Fluency with ABM platforms (6sense, Common Room, etc.) Fluency with CRM (Salesforce) Fluency with marketing automation tools (HubSpot) A data-driven mindset, led by an “execute, measure, improve, optimize” methodology Excellent written/verbal communication and project management skills Ability to thrive in a fast-paced, deadline-driven environment and be adaptive to change Experience working in a high-growth start-up/scale-up technology company

Own, measure, and evolve Ada’s ABM playbook Partner with regional sales leaders to prioritize accounts and define ABM strategies Develop and execute multi-layered ABM plays Create and manage multi-channel campaigns Monitor, track, and report on ABM campaign results Build and maintain account intelligence within ABM platform Manage budgets, forecasts, and resource allocation for ABM initiatives Develop understanding of messaging, value proposition, and competitive differentiation Drive cross-functional cooperation with content, product marketing, and sales enablement teams Stay ahead of ABM best practices and evolving buyer journey strategies