Brand Marketing Manager, Product

4+ years in product, lifecycle, or growth marketing with hands-on campaign execution experience. Proven success driving adoption, engagement, or retention in a digital product or app. Proficient in marketing automation platforms (Iterable, Hubspot, Salesforce Marketing Cloud, etc.). Analytical mindset with a bias for testing, learning, and iterating. Strong communicator who can simplify technical concepts and tell a clear product story. Thrives in a fast-paced, collaborative environment.

Partner cross-functionally to plan and execute campaigns from concept through deployment. Execute campaigns across channels: email, push, in-app placements, and beyond. Lead lifecycle communications strategy to guide users from onboarding through long-term engagement. Shape go-to-market strategies and messaging for new and existing product features. Partner with Product and Engineering to design experiments for beta features. Use data and experimentation to optimize communication flows, reporting performance and recommendations.