Senior Manager, Field & Events

Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) 6+ years of experience in B2B field marketing and events 2–3+ years of direct people management experience Demonstrated success managing events and regional field programs Experience tracking results and reporting on ROI Working knowledge of Salesforce or other CRM platform Ability to travel up to 15% of the time to events, including some that occur over the weekends Must be able to lift up to 30 pounds for event set up and take down

Lead, mentor, and scale a team of events and field marketing managers. Oversee the team’s execution of industry trade shows, conferences, and sponsored events. Partner with the Field Sales Director to design and launch a regional field marketing program. Develop and execute localized marketing activations. Own the Boulevard Collective events. Hire, onboard, and manage field marketing managers. Establish KPIs, reporting, and dashboards to measure field marketing program success. Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales. Work with industry partners to identify regional event opportunities. Collaborate with the Brand team and swag vendors to create unique branded gifts. Manage budget, resources, and vendors.