Performance Marketing Manager

5+ years of experience in performance or growth marketing with deep expertise across Paid Search & Paid Social Proven track record managing $100k+/month across Google, Meta and other key platforms, with a primary focus on lead generation Experience managing external agencies & freelancers Strong grasp of CPA, ROAS, LTV and unit economics Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis) Meta Blueprint or Google Ads certified is a plus Excellent written and spoken English; French is a plus

Develop and supervise media strategy across Google Ads and Meta Ads Write compelling ad copy and define creative concepts Oversee campaign setup, audience segmentation, bid strategies, and budget pacing Continuously A/B test creatives, messaging, targeting, and placements Create detailed briefs for UGC creators Review and optimize ad creatives Build a library of tested hooks, formats, and offers Collaborate with the content/brand team Own performance dashboards: build, maintain, and automate reporting Ensure data integrity through proper tagging Conduct cohort and funnel analysis Translate data into insights and actionable recommendations Identify and validate new acquisition channels Run time-boxed experiments Build a testing roadmap and document learnings Coordinate with SEO/content team Partner with product/development to improve tracking infrastructure