49070556585- Amazon PPC Manager

Experience running PPC for an 8–9 figure Amazon brand (required). $100K–$500K+ monthly ad spend management experience with demonstrated TACoS improvement and profitable scaling. Deep understanding of Amazon’s ranking algorithm and how PPC influences keyword velocity. Advanced competency with bulk file management, keyword clustering, pivot tables, and structured experimentation. Proven success building cross-functional alignment: SEO → PPC → creative → operations. Strong decision-making ability grounded in data, not guesswork. Experience with multiple marketplaces (US required; international a plus).

Full-funnel PPC strategy and execution across Sponsored Products, Sponsored Brands, and Sponsored Display. Daily management inside Ads Console and Seller Central — keyword segmentation, bid logic, bulk uploads, placement strategies, and ranking maneuvers. Develop and structure rank defense & rank attack systems for priority keywords. Keyword expansion, harvesting, and clustering using organic data, competitor signals, and conversion insights. Build repeatable funnels that drive incremental rank, improve CVR, and increase efficient traffic depth. Manage budgets with tight controls: profit-first PPC, TACoS discipline, and responsible scaling. Partner with creative teams on AGC, Sponsored Brand creatives, and listing-level optimization for CTR/CVR wins. Execute structured A/B testing frameworks: headlines, imagery, placements, video variations, and storefront paths. Inventory-aware PPC planning. Precision reporting: keyword rank movement, profitability trends, waste reduction, incremental lift. Maintain strong operational discipline — dashboards, logbooks, spreadsheets, and daily hygiene standards.