Digital Marketing Lead (Remote – Philippines)
Company:Yokly
Location:Philippines
Languages:English, Filipino
Seniority level:Lead, 2+ years
Experience:2+ years
Skills:
LeadershipProject ManagementData AnalysisGoogle AnalyticsCross-functional Team LeadershipStrategyContent creationCommunication SkillsAnalytical SkillsCollaborationReportingMarketingTeam managementLead GenerationDigital MarketingCRMSaaSA/B testing
Requirements:
2+ years in B2B/SaaS/performance marketing roles Direct experience managing LinkedIn outreach, email funnels, landing pages, automation (GoHighLevel or similar) Proven track record in multi-channel campaigns & attribution Strong skills in brief-writing, creative review, and campaign processes Analytical mindset + comfort with data, dashboards, UTM tracking Excellent communication skills (English + Filipino) Ability to collaborate across teams & fast-paced environment
Responsibilities:
Design and manage multi-channel marketing campaigns Define ICPs, offers, messaging maps, and test hypotheses Launch and oversee LinkedIn sequences and automation Maintain UTMs, campaign taxonomy, and tracking Lead creative briefs and SLAs with Design Create campaign proposals Produce performance reports with insights Run A/B tests Capture learnings and build playbooks Collaborate with Operations, Sales, and Client Success
