DTC Creative Strategist for Ecommerce Company (Remote)

3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy Proven experience driving growth through paid media creative Deep understanding of Meta and TikTok creative best practices Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER Ability to turn data and insights into actionable creative direction Experience writing emotionally resonant copy Experience in guiding creative teams Developed creative for DTC brands in wellness, personal care, pet, or similar spaces Familiarity with Meta Ads Manager data or performance feedback Can script, concept, and brief editors or animators

Develop and lead multi-SKU ad creative across the customer journey Craft and test messaging angles, formats, and frameworks Use customer reviews, performance data, and market trends to prioritize concepts Script VSLs, UGC and VO-led ads, short-form scripts, static ad copy/concepts, and motion briefs Ensure concepts are emotionally resonant, platform-native, and conversion-optimized Provide clear feedback to the in-house producer/editor team Collaborate on creator casting and brief development Recommend and iterate on workflow improvements and testing strategy