Senior User Acquisition Manager
Company:Homa
Location:Spain, Turkey, United Kingdom, Germany, Sweden, France, UTC, UTC+1, UTC+2, UTC+3
Languages:English
Seniority level:Senior, 5+ years
Experience:5+ years
Skills:
Project ManagementSQLBusiness IntelligenceData AnalysisProduct ManagementUser Experience DesignGoogle AnalyticsCross-functional Team LeadershipOperations ManagementStrategyProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMentoringAttention to detailOrganizational skillsReportingMarket ResearchData visualizationMarketingTeam managementStakeholder managementDigital MarketingData managementDebuggingA/B testing
Requirements:
5+ years of hands-on UA experience in mobile gaming, with proven success in launching and scaling games. Operational expertise in campaign setup, optimization, and performance analysis across major platforms (Meta, Google, AppLovin, etc.). Deep understanding of mobile game metrics, from soft launch KPIs to LTV and ROAS. Strong analytical mindset: comfortable working with data, MMPs (Adjust, Appsflyer), and SKAN frameworks. Excellent communication skills, with the ability to align with Product and Growth stakeholders effectively. Proactive, detail-oriented, and autonomous, with a passion for execution and iteration. Experience mentoring junior UA managers or coordinating small teams (bonus).
Responsibilities:
Own and execute the full UA lifecycle: from strategy definition to campaign setup, optimization, and reporting, across major channels. Lead the launch and scaling of new games, working closely with Product and Growth teams. Collaborate with Product teams to align UA strategy with in-game metrics, player behavior, and monetization performance. Analyze and interpret performance data to identify growth opportunities, test new channels, and continuously improve efficiency. Develop and iterate creative testing strategies with the Creative Studio to enhance CTR, CPI, and overall performance. Report and communicate clearly on performance, learnings, and next steps. Stay hands-on and proactive, ensuring that campaigns are operationally excellent and results-driven.
