Brand & Community Lead, Pressable

5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community. Owned a brand’s voice and enjoyed translating it across diverse formats and channels. Comfortable leading creative direction as well as managing execution. Experience building awareness through social, partnerships, and community involvement. Understand how to measure brand health and connect awareness to engagement and growth. Thrive in fast-moving environments and know how to create leverage through AI and automation. Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output. Experience working with agencies, developers, or WordPress professionals (Bonus). Familiarity with the WordPress community and events like WordCamps (Bonus). Background in creative direction or storytelling (Bonus). Experience scaling affiliate or influencer programs (Bonus). Comfortable using AI tools for creative ideation, editing, or workflow automation (Bonus).

Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints. Ensure consistency and quality across messaging, creative, and customer communications. Lead brand storytelling that differentiates Pressable and deepens trust with our audiences. Oversee creation of hero brand content and customer stories. Partner with agencies and freelancers to produce content that elevates our brand and community. Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency. Support launches and campaigns with compelling creative and storytelling assets. Own Pressable’s social media presence and grow engagement across all channels. Lead our involvement in the WordPress community, including events, sponsorships, and collaborations. Support and grow our affiliate and influencer programs with new toolkits and campaigns. Develop advocate and ambassador initiatives to turn customers and partners into storytellers. Oversee our brand presence at conferences, WordCamps, and sponsorships. Create event content, experiences, and campaigns that extend reach before and after each event. Collaborate cross-functionally to ensure consistent messaging and creative execution. Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment). Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact. Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.