Social Media Manager

Minimum of 4 years of experience managing paid and organic social campaigns Strong understanding of platform analytics (e.g. Meta Ads Manager, Google Analytics) Experience driving measurable growth and conversions through social channels (Facebook, Instagram, Reddit, TikTok) Knowledge of A/B testing best practices Exceptional storytelling and writing skills with a patient-centered mindset Experience in healthcare, mental health, or Medicaid populations (nice to have)

Develop and execute paid and organic social strategies across Meta, TikTok, Reddit, YouTube, and other platforms Create and maintain a dynamic editorial calendar Collaborate with Creative and Communications teams to produce high-performing content Continuously test and iterate messaging, formats, and placements based on performance data Track engagement, conversion, and acquisition metrics Ensure brand consistency and patient-first messaging across channels Engage authentically with current and potential patients, families, and community partners Identify and cultivate relationships with relevant influencers or advocates