Digital Marketing Specialist

Bachelor's degree in Business, Digital Marketing, Information Technology, or related field. 3-5 years of progressively responsible experience in a B2B digital marketing role. Experience leveraging marketing automation systems, managing website design and development. Experience developing campaigns using digital marketing, SEO/SEM and social media. Experience with WordPress, Google Analytics, marketing automation (HubSpot preferred), Salesforce and ABM platforms (Terminus, SalesLoft) or similar tools. Experience partnering with third-party vendors to launch digital campaigns. Track record of managing paid search, paid social and display advertising programs to a profitable ROI. Excellent project management skills. Demonstrated experience engaging with and collaborating cross-functionally.

Collaborate with marketing and cross-functional teams to execute digital marketing plans. Develop digital programs and tactics including events, display ads, and SEO/SEM. Oversee website development, content, and engagement reporting; manage digital agencies. Utilize marketing automation platforms for lead flow, tracking, and reporting. Manage target lists for marketing automation and Salesforce. Partner with creative teams to ensure brand consistency and optimize engagement. Develop and analyze A/B tests to improve audience engagement. Support campaign strategies and content calendars for social media. Establish and track KPIs, SEO results, and ROI targets for digital marketing campaigns.