Digital Acquisition Marketing Specialist

1-3 years of experience in Digital Marketing, preferably in Digital Acquisition/Performance Marketing. Experience optimizing sales funnels via A/B testing. Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals. Proficiency in Spreadsheets (Excel and Google Sheets). Comfortable with basic image editing software.

Manage paid media campaigns and budgets across platforms like Taboola, Outbrain, Meta, and Google Ads. Create ads, test performance, determine budgets, and oversee campaign launches. Perform A/B testing on landing pages and optimize sales funnels. Analyze customer experience throughout the sales funnel. Audit web analytics implementations and make recommendations.