Marketing Automation Specialist
18000 - 24000 USD per year
Company:Aristo Sourcing
Location:South Africa, EST, PST
Languages:English
Seniority level:Middle, 2-3+ years
Experience:2-3+ years
Skills:
SQLHTMLCSSJavascriptMySQLGoogle AnalyticsJiraMicrosoft ExcelData visualizationA/B testingCRM
Requirements:
- In-depth background in a remote set-up of work similar to freelancing as an Independent Contractor.
- 2–3+ years of hands-on experience in marketing automation, CRM configuration, or systems integration.
- Experience with automation tools such as GoHighLevel, HubSpot, Zapier, Make, or similar platforms.
- Working understanding of APIs, webhooks, JavaScript tracking, and CRM automation logic.
- Knowledge of TCPA, CAN-SPAM, and data-privacy standards related to SMS and email communication.
- Strong troubleshooting and technical problem-solving skills.
- Excellent documentation skills and attention to detail.
- Ability to translate technical workflows into clear notes or diagrams for team members.
- Fluent in English.
- Available during U.S. business hours.
- Reliable internet connection and consistent availability during designated hours.
Responsibilities:
- Build, update, and maintain CRM automations, workflows, triggers, and pipelines.
- Configure and maintain CRM systems.
- Implement automation logic for lead routing, tagging, status updates, notifications, and follow-up sequences.
- Support campaign operations by ensuring system triggers and sequences fire reliably.
- Build and maintain integrations between CRMs, ads platforms, and internal systems using APIs and webhooks.
- Create and maintain Zapier, Make, or custom integrations.
- Work with tracking tools to ensure events fire correctly.
- Troubleshoot and resolve technical issues across integrations, CRMs, and automation workflows.
- Ensure clean, accurate, and properly formatted data flows between systems.
- Identify repetitive processes for optimization or automation.
- Document workflows, integration maps, and internal processes.
- Ensure all automations follow U.S. and international compliance guidelines (TCPA, CAN-SPAM, GDPR, CCPA).
- Support proper opt-in, opt-out, and consent management across SMS and email systems.
- Follow internal best practices for data handling and segmentation.
