Product Marketing Manager

3-5 years of product marketing experience, most recently in high-growth B2B products, ideally at a company with data or AI at the core of its value story. Fully embraced the use of AI tools to enhance and accelerate outputs, knowing when and how to apply them to create the largest possible impact in a startup environment. Great writer and communicator—superpower is turning abstract product concepts into simple, engaging narratives. Clear success developing and owning the GTM strategy to launch and scale compelling products. Know current and future customers better than anyone, understanding how to segment audiences and tailoring product marketing campaigns by persona and relevant outcomes. Deeply familiar with competitive dynamics, market trends, partner ecosystems, and untapped market potential, leveraging this knowledge to develop differentiated positioning and advocate for strategic changes. Led product launches and worked cross-functionally to bring products to market with measurable impact from awareness through to adoption and rapid revenue growth. Voice is clear and persuasive regardless of audience, channel, or format, comfortable writing executive briefings, developing sales decks, crafting compelling messaging for customers. Believes in Ecosystem-Led Growth as the dominant go-to-market motion for efficient and profitable growth. Not afraid to speak up when having a point of view, but can 'disagree and commit' once a final decision is reached. Believes in creating space for people with different backgrounds and viewpoints to share opinions respectfully. Unrivaled work ethic, excited to learn from the team and level up existing product marketing efforts.

Own messaging, positioning, and GTM strategy for key product areas, especially those focused on AI workflows, ecosystem signals, and data integrations. Lead product launches from start to finish, working cross-functionally to craft messaging, build content, drive adoption, and support post-launch growth. Build customer-facing content (decks, landing page copy, in-app communication) and internal enablement (launch playbooks, talk tracks, demo outlines). Use data to evaluate what’s working (and what’s not), optimizing messaging and GTM tactics based on feedback, adoption metrics, and experimentation. Stay close to the market by monitoring competitors, trends, and customer needs to shape GTM strategies, pricing, packaging, and positioning. Identify and work closely with relevant partners to accelerate product growth trajectory and amplify value to customers. Appear publicly at product webinars, industry panels, and other events to spread Crossbeam’s awareness and messaging. Influence our Product roadmap by infusing marketing data and strategic insights into our Product prioritization work. Collaborate across Product, Engineering, Marketing, Sales, and Customer Success to create high-impact work that moves the business forward.