Sr. Product Marketing Manager - New Products

Experience working on early-stage product launches Energized by ambiguity and figuring things out Ability to take customer feedback and turn it into compelling narrative Strong research toolkit Strong product instincts Strong editorial judgment Comfortable leading without a playbook Ability to go back to first principles thinking

Build foundational messaging and GTM strategies for New Products Define early-stage GTM strategies for new products (pre-launch, beta, and general availability) Partner on pricing, packaging, and segmentation decisions Develop early campaigns, landing pages, and enablement Partner with customers to shape and validate product direction Conduct deep market and competitive research Explore new buyer personas Run message testing and audience validation Create foundational materials for each new product Take new products to market with a multi-channel launch Train and onboard a full-time PMM owner after launch