- Increase utilization of UNITY Fetal Risk Screen through direct sales to individual OBGYNs, MFMs, and Genetic Counselors.
- Identify, develop, and manage commercial relationships with key opinion leaders and healthcare professionals.
- Prospect and cultivate new business while maintaining existing key relationships.
- Capitalize on growth opportunities within a specific territory including hospital systems and FQHCs.
- Create and implement strategic business plans to grow utilization within a geography.
- Manage the full product sales cycle including lead generation and business development.
- Attend local tradeshows, industry conferences, and networking events.
Business DevelopmentAccount Management