Director, Strategic Consulting
Company:
Location:United States
Languages:English
Seniority level:Director, 10+ years
Experience:10+ years
Skills:
LeadershipProject ManagementBusiness AnalysisData AnalysisGoogle AnalyticsCross-functional Team LeadershipTableauStrategyMicrosoft ExcelCommunication SkillsAnalytical SkillsProblem SolvingCustomer servicePresentation skillsWritten communicationMarketingStakeholder managementDigital MarketingRelationship buildingCritical thinkingMarket ResearchCRM
Requirements:
Proven experience in loyalty program design, implementation, and evolution (B2C or B2B). Experience across at least two industry verticals. Deep understanding of loyalty and/or marketing best practices. Expertise in digital marketing, personalization, omni-channel communication planning, and lifecycle campaign activation. Ability to become a trusted advisor to clients through consultative approaches. Bachelor's degree and prior loyalty marketing experience required. 10+ years of experience in marketing, loyalty, customer engagement, or consulting. Demonstrated experience in loyalty / engagement or CRM consulting (B2C and/or B2B). Category knowledge in Retail preferred, with additional experience in one or more verticals: retail, consumer products, financial services, or travel and hospitality.
Responsibilities:
Design, evolve, and optimize loyalty, retention, or engagement programs. Partner with cross-functional teams to drive strategic client roadmaps. Synthesize research and data analysis into insights and recommendations for clients. Create briefs and playbooks for CX, marketing communications, technology, and data delivery. Develop hypothesis-based learning agendas for test-and-learn activities. Communicate fact-based points of view to internal and external stakeholders. Monitor and apply market research, industry trends, and best practices. Oversee scope and deliverables for multiple projects and/or clients.
