Solutions Consultant

Posted 3 months agoViewed
130000 - 150000 USD per year
United StatesFull-TimeDigital Marketing
Company:Zeta Global
Location:United States
Languages:English
Seniority level:Director, 10+ years
Experience:10+ years
Skills:
Project ManagementSQLArtificial IntelligenceBusiness DevelopmentData AnalysisGoogle AnalyticsStrategyProduct AnalyticsMicrosoft ExcelAnalytical SkillsPresentation skillsMarketingDigital MarketingAccount ManagementClient relationship management
Requirements:
10+ years of experience in a client-facing digital solutions role, preferably in the digital marketing industry with ad tech and data experience. 2+ years client-facing experience in sales / business development, sales engineering, solution consulting. Strong knowledge of and experience with enterprise-class digital/email marketing and/or programmatic/social media marketing, execution best practices, technologies, vendor ecosystems, and industry trends. Experience managing email, display, social, mobile, search and/or affiliate programs. Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention. Knowledge of customer segmentation and modeling approaches is a plus. Excellent verbal and written communication skills, including presentation abilities. Ability to manage multiple high-priority projects in a fast-paced setting. High intellectual curiosity, drive, and proactivity. Bachelor's degree required; advanced degree preferred.
Responsibilities:
Provide strategic marketing insights and consulting expertise to solve client business challenges. Identify opportunities for account expansion, particularly from single-channel to omni-channel programs. Act as a client-facing resource to build credibility for Zeta's solutions. Present and sell ideas to clients, design and deliver new workflows, tests, and POCs. Develop, measure, and optimize customer marketing programs across digital channels. Guide internal and client conversations on marketing measurement solutions. Evangelize emerging digital marketing trends and best practices. Establish internal relationships for seamless external client experience. Provide guidance to Product on roadmap and platform gaps based on client needs.
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