Associate Director of Creative, Acquisition

3+ years of creative strategy work on performance ad programs, with specific focus working on short-form video and statics for Meta. Digital portfolio showcasing performance ad work with short-form video, motion, and statics, including impact on metrics like hold rate or CTR. Ability to storyboard, cut, and ship ads, with hands-on design skills in Figma and Photoshop/Illustrator. Proficiency in understanding and utilizing metrics such as thumb-stop rate, 3-second hold, hook retention, CTR, and CPA. Experience using AI tools like ChatGPT, Midjourney, Perplexity, Icon, or Runway to increase speed and volume in shipped ads. Excellent written and verbal communication skills, including client presentations and giving actionable feedback. Ability to turn vague goals into testable concepts, track results, and call the next iteration. Deep knowledge of Figma (Auto Layout, Components, handoff) and strong skills in Adobe Creative Suite.

Lead high-tempo creative strategy and direction for full-funnel ad programs on Meta, TikTok, YouTube, Amazon, and Display Platforms. Provide expert advice, concepts, directions, and briefs for selling products and services through short-form video. Translate client marketing strategy and performance data into compelling ad concepts, using metrics like thumb-stop rate, hold rate, and clickthrough rate. Brief Designers and Editors on asset creation, including static ads, animations, mobile-first videos, and storyboards. Present creative work to stakeholders and clients with clarity, confidence, and strategic rationale. Monitor performance data to inform creative iterations and improve results.